Trailhead Direct Promo
Directed & Produced by Elizabeth Jessup
Cinematography by Mason Cummings
Funding provided by The Wilderness Society
I directed and produced a one-minute promo introducing Trailhead Direct, a Seattle-area public bus service expanding access to regional parks. Working without dialogue, I developed the visual concept and shot list to tell the story entirely through imagery. I secured filming permits on county and state public lands, coordinated a cast of 15, organized transit vehicles for on-camera use, and managed the production schedule, including complex driving and drone sequences. After editing, I adapted the spot for vertical and square formats to optimize social media distribution and led the launch across Facebook, Instagram, and Twitter, resulting in over 13,600 website visits, 4 million impressions, and 270 unique posts within five days.